Powerforce | Tag: field marketing

Posts Tagged "field marketing"

Advantage Smollan announces the acquisition of Hamilton Bright

July 3rd 2017 – Advantage Smollan, the joint holding company between Advantage Solutions (Advantage) and Global Smollan Holdings (Smollan), announced today its pending acquisition of Hamilton Bright Group B.V., a specialist in sales, brand activation and market intelligence in the…

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FMBE Symposium announces stellar line up of panellists

Powerforce MD, Julia Collis is looking forward to being involved as a Panellist at the first FMBE Symposium on 25th May at the Tobacco Dock, London.   Read more about the event here : FMBE 2016 Symposium   “For 16…

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What is Field Marketing?

Hands up if you know what field marketing is, or more importantly understand the wide scope that field marketing covers? And put up another hand if you have any idea where the crazy misnomer actually stemmed from in the first…

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Industry Awards – valuable assets or vanity project?

As agencies, it is difficult to garner recognition, not least in field marketing because we generally hide behind our brands as they take centre stage.  When we are representing our customers, we inhabit their persona, their profile, their offices and…

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Go for it – without marketing?

Great article in The Grocer’s Talking Shop this week by Jeremy Garlick of Insight Traction.  However, I would like to fly the flag for field marketing, and remind the audience that brands can enhance visibility by employing tactical field teams…

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It can’t just be me and the Soup Dragon who loves a Soup Maker!

As my Soup Maker whirred into action over the weekend I realised that it has quickly become the most used gadget in my kitchen, inspiring me to make healthy meals and use up left overs. I am particularly fond of…

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Planning a New Product Launch in 2016?

When you turn your thoughts to planning your 2016 marketing strategy, don’t overlook investment in core activities such as sampling events as these generate significant sales uplift and give consumers a reason to re-evaluate their existing repertoire – all for…

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FMBE Awards 2015

FMBE Awards 2015 – finalists announced. The Field Marketing and Brand Experience Awards has announced the shortlist for their prestigious Agency of the Year 2015 Award. Powerforce is delighted to be one of the seven agencies shortlisted for Field Marketing Agency…

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Powerforce Princesses

We will wear as many tiaras as it takes…

Empowerment; as one of Powerforce’s core values we take every opportunity to encourage our employees and our teams to achieve in all that they do. This is not just true of business goals but of personal ones too. A few…

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Persuasive attention

As a member of the Marketing Society, I am often inspired by the great and good but this article by Phil Barden absolutely hits the nail on the head and certainly caught my attention. Capturing the shopper’s attention is, afterall,…

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