Powerforce | Sampling incites 42% of respondents to buy a different brand

Sampling incites 42% of respondents to buy a different brand

July 20, 2014
admin

Food for thought!  Marketing Week’s article of 16th July “Loyalty schemes vs price promotions – which work better?” offers an interesting perspective, highlighting that core field marketing activities such as sampling are an effective part of the strategic mix for brands to consider when driving customers to brand switch.

“Sampling incites 42% of respondents to buy a different brand”

MW 16 07 14 image

 

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