Powerforce | The Power of Customer Engagement

The Power of Customer Engagement

February 10, 2015

Marketing Week’s article on how Product Launches fail to entice customers could be a wake-up call that with so many messages from multiple channels and increasingly sophisticated marketing initiatives our senses are becoming dulled. Perhaps the fact that 67% of consumers who try a grocery product are more likely to buy is a timely reminder that customer engagement, executed well, is an uncomplicated but highly effective method to grab the attention of customers, raise brand awareness and ultimately drive sales.

Our expert promotion teams who support brands with hot and cold food demonstrations, sampling and active selling at events and exhibitions prove this point regularly by the impressive results they deliver every time.