How to create optimum tactical summer deals
The fusion of tactical e-commerce and experiential activities in this article are great examples of carpe diem. Consumers are more and more savyy and do their own research before buying planned purchases, but can equally react to online offers providing that the content and the timing is right, something Geronimo Inns, Wyke Farms and The Happy Egg Company have clearly nailed. Don’t forget however, that the seemingly dull but imperative disciplines of availability and compliance instore or in the restaurant still need to be factored in, albeit by using tactical field resource to keep costs down and compliance high. Afterall, what’s the point of the impromptu marketing initiatives if the consumers can’t then buy the much prompted products?