Powerforce | Edible Advertising is a Powerful Tool for new brands and SME’s.

Edible Advertising is a Powerful Tool for new brands and SME’s.

May 12, 2015

Everyone likes a bit of theatre and a new experience to interrupt their shopping mission.

That’s why consumer sampling programmes are a powerful tool to support the launch and promotion of new products, raising awareness and increasing sales at point of purchase.

For SME’s and new start-ups when budgets are tight, a personalised sampling activity, tailored to reflect the personality and energy behind the brand, can be a more cost-effective alternative to traditional advertising.

Field Marketing is a flexible, professional addition for your business, and can be used tactically i.e. for a day or a week at a time, or strategically, quarterly or annually. By using Field Marketing, you can benefit from the same high level of professional skill sets as the top 100 FMCG companies – most of whom outsource some or all of their front line sales / customer experience events to this little known marketing service.

Powerforce works with a wide variety of brands and retailers – big and small.  You can be sure that we have the right credentials as we have successfully run in-store food tasting programmes for M&S for over 7 years, as well as tailored activities for new kids on the block and established brands.

Our experienced and motivated in-store, event and exhibition sales teams are available to support your promotional activities, wherever you need them to be :

  • Product Launch events and product awareness campaigns
  • Pop-up shops
  • Events, festivals and consumer shows
  • Shopping Centre activities
  • Cash & Carry / wholesales promotions

For “no-strings” advice on how we can help connect your products with customers, give us a call!