Edible Advertising is a Powerful Tool for new brands and SME’s.
That’s why consumer sampling programmes are a powerful tool to support the launch and promotion of new products, raising awareness and increasing sales at point of purchase.
For SME’s and new start-ups when budgets are tight, a personalised sampling activity, tailored to reflect the personality and energy behind the brand, can be a more cost-effective alternative to traditional advertising.
Field Marketing is a flexible, professional addition for your business, and can be used tactically i.e. for a day or a week at a time, or strategically, quarterly or annually. By using Field Marketing, you can benefit from the same high level of professional skill sets as the top 100 FMCG companies – most of whom outsource some or all of their front line sales / customer experience events to this little known marketing service.
Powerforce works with a wide variety of brands and retailers – big and small. You can be sure that we have the right credentials as we have successfully run in-store food tasting programmes for M&S for over 7 years, as well as tailored activities for new kids on the block and established brands.
Our experienced and motivated in-store, event and exhibition sales teams are available to support your promotional activities, wherever you need them to be :
- Product Launch events and product awareness campaigns
- Pop-up shops
- Events, festivals and consumer shows
- Shopping Centre activities
- Cash & Carry / wholesales promotions
For “no-strings” advice on how we can help connect your products with customers, give us a call!