Powerforce | Alleviating the pain of product recalls

Alleviating the pain of product recalls

February 19, 2015

The Grocer 19 02 15http://www.thegrocer.co.uk/buying-and-supplying/santa-maria-recalls-three-more-retail-products-in-almond-scare/513933.article

It’s at times like these that a responsive field marketing team can prove to be an invaluable resource to call on for product recalls.  Whilst products can be stopped at the till scan, our teams can check compliance and re-merchandise instore.  The challenge is wider spread in the independents where a hit squad need to visit stores and physically remove the product.  By being pro-active, managing the whole process from start to finish, you can give reassurance to stores and customers alike that contaminated products have been removed from the supply chain.