Powerforce | Views and Opinions from Powerforce

Powerforce Blog

Advantage Smollan to Acquire Combera Group GmbH

Transaction ramps up Advantage Smollan’s footprint, enabling it to work with customers across Europe.  London – March 17, 2017 – Advantage Smollan Limited, the joint holding company between Advantage Solutions (Advantage) and Global Smollan Holdings (Smollan), announced today its pending...

Advantage Smollan to Acquire Combera Group GmbH

Transaction ramps up Advantage Smollan’s footprint, enabling it to work with customers across Europe.  London – March 17, 2017 – Advantage Smollan Limited, the joint holding company between Advantage Solutions (Advantage) and Global Smollan Holdings (Smollan), announced today its pending…

Read More

Advantage Smollan Acquires Flixmedia Digital Distribution Platform

Leading Content Syndication Player Expands Company’s Digital Reach to Over 1,200 Retailers in 68 Countries November 7, 2016 LONDON — Advantage Smollan, the European joint venture between Advantage Solutions and Smollan Group, announced today its acquisition of Flixmedia, the leading…

Read More

FMBE Symposium announces stellar line up of panellists

Powerforce MD, Julia Collis is looking forward to being involved as a Panellist at the first FMBE Symposium on 25th May at the Tobacco Dock, London.   Read more about the event here : FMBE 2016 Symposium   “For 16…

Read More

Advantage Smollan announce new partnership with SelPlus/Seldata Group

PRESS RELEASE Advantage Smollan announce new partnership with SelPlus/Seldata Group February 15, 2016 – Advantage Smollan, the joint holding company between Advantage Solutions (Advantage) and Smollan Group (Smollan), announced the acquisition of a majority stake in the SelPlus/Seldata Group, a…

Read More

What is Field Marketing?

Hands up if you know what field marketing is, or more importantly understand the wide scope that field marketing covers? And put up another hand if you have any idea where the crazy misnomer actually stemmed from in the first…

Read More

This small acorn has grown

This small acorn has grown…. It’s hard to believe it’s 8 years since Powerforce was established. Back in 2007 we set out with a bold, clear vision to: become a provider of choice for our customers live by our values –…

Read More

Industry Awards – valuable assets or vanity project?

As agencies, it is difficult to garner recognition, not least in field marketing because we generally hide behind our brands as they take centre stage.  When we are representing our customers, we inhabit their persona, their profile, their offices and…

Read More

Go for it – without marketing?

Great article in The Grocer’s Talking Shop this week by Jeremy Garlick of Insight Traction.  However, I would like to fly the flag for field marketing, and remind the audience that brands can enhance visibility by employing tactical field teams…

Read More

It can’t just be me and the Soup Dragon who loves a Soup Maker!

As my Soup Maker whirred into action over the weekend I realised that it has quickly become the most used gadget in my kitchen, inspiring me to make healthy meals and use up left overs. I am particularly fond of…

Read More

Planning a New Product Launch in 2016?

When you turn your thoughts to planning your 2016 marketing strategy, don’t overlook investment in core activities such as sampling events as these generate significant sales uplift and give consumers a reason to re-evaluate their existing repertoire – all for…

Read More